1 - RESEARCH & CONCEPTION

Identifying Problems & Solutions

In a first free working interview with you as a client, all important information about the development of a new product is collected and discussed.

This information is the basis for a definition of the task and a detailed offer. After placing the order, we will research your products and those of the competitors, followed by an analysis of the market and target group.

The target group definition comes in the form of moodboards.

Finally, we will draft a detailed design briefing and coordinate it with you. For the conception to follow, we search for solutions and alternatives. Regarding this, we organize all functions and search for basic solutions.

Following this, we develop initial ideas and 3-5 design concepts. Finally, we jointly agree about the direction of the design for the further product development with you.

2 - PRELIMINARY DRAFT

Troubleshooting

On the basis of the agreed design direction we develop a number of preliminary drafts as well as other, possible and different ideas by brainstorming, in order to obtain an optimal range of solutions.

If necessary, we create Rapid Prototyping volume models for checking the product dimensions.

From a total of 3-5 preliminary drafts, the direction for the final draft will be determined in agreement with you.

3 - DRAFT

Optimization

Following the agreement, we design the product down to the last detail including defining the final shape. As a result, you will receive open CAD data as well as presentation renderings which can be used for construction.

In this phase, product graphics, surfaces and colors are determined. Because many aspects have to be agreed upon, this phase is, to our experience, the most intensive exchange between you and us.

The draft phase ends with the presentation of colored renderings or CAD representations. Upon request we offer a model which can be used as a photo for marketing. This model can be either a final-looking pattern, free of function, or a photorealistic representation, generated by CGI.

4 - REALIZATION

Working out & implementing

The draft is incorporated into the construction. This is done either by your in-house construction department or by a selected construction office. It has proved to be a good idea to create a functional Rapid Prototyping model using the design data in order to test the functionality and prepare the series optimally.

Until the joint release of the tool, we closely work together with the construction. We develop further solutions and, if necessary, make design adjustments. We would like to share with you the complete development and cooperation.

With our creative know-how, we remain at your disposal in the execution of your marketing. If desired, we check illustrations, packaging design and web presence.